Once upon a time

What started our adventure was a desire; the desire to take care of ourselves by taking care of the world around us. That is how we created a line of responsible, positive, organic cosmetics that fit our urban lifestyles.

Over four years of research and development and thousands of ideas later…and here we are!

We designed the JYB line to be as natural and organic as possible, with delicious fragrances and textures and, especially, with long-lasting efficacy!

Skin care produs for everyone, both men and women.